It's Time to Sell Pet Insurance
The Pet Industry, and Pet Insurance, are Experiencing Extraordinary Growth
- Ninety million U.S. households, or 70%, now own a pet.1
- The pandemic resulted in the highest growth rate in the global pet population over the last 10 years.2
- Millennials are waiting longer in life to have kids; pets are a great way to have a family earlier in life without the commitment of marriage.3
At the Same Time, Vet Expenditures are Rising
- Pet Insurance growth is fueled by rising veterinary care costs which have grown at a compound annual rate of over 18% since 1996.4
1 APPA. 2 Bureau of Economic Analysis & 7.6.21 Jeffries : The Petcare Ecosystem report. 3 IBIS 12/2018, Mintel America’s Pet Owners US 2018 report, The Washington Post, Simmons, Census AHS. 4 American Veterinary Medical Association.